About Kelly:
With 18 years of experience in graphic design, marketing, project leadership, and brand management, I've built a career helping ideas become finished marketing campaigns. Over the past decade, my role has grown beyond design into managing brand and marketing initiatives for the North American office of a global organization, overseeing projects from planning through production.
Today, my work includes developing print and digital marketing campaigns, supporting product launches, creating advertising and sales materials, managing digital marketing efforts, and maintaining brand consistency. I also coordinate timelines, organize creative projects, manage marketing systems, and work closely with sales, product managers, headquarters, vendors, and production partners to keep projects on track.
I also serve as a quality check for the marketing team, reviewing campaigns for accuracy, proofing content, verifying product information, coordinating translations, and ensuring materials are ready before they're released.
Earlier in my career, I designed for a variety of industries, including retail, legal, food, and fashion. That experience taught me to adapt to different audiences and communication styles, and it's one of the reasons I'm comfortable balancing creative work with project management, process improvement, and day-to-day marketing operations.
What Do I Value?
1- I've been on both sides of the interview table, so I understand the stress of hiring the right person and being hired into the right company. I can confidently say I am accustomed to "working in a fast-paced environment while wearing many hats", and I am empathetic to the pressures of more profit/less spend. But through it all, I've developed a deep value for infrastructure. People are surprisingly resilient and capable through hardship. I believe having a strong support system helps employees and employers cope and adapt to the many unknowns circulating today.
2- I create art and enjoy crafting in my spare time. Most of my artwork lately is very self-reflective. I'm a sucker for self-improvement and use my sketchbooks more as journals. It is challenging to be comfortable with vulnerability now that everything can be documented on the Internet forever. But I value openness and authenticity to connect with new people. Some of my more personal, non-professional, unaffiliated work is currently available on Instagram.