Over the last 20, I've had opportunities to design for a wide variety of industries, from food and fashion to legal and automotive. Each organization's brand guidelines, customer base, and general look and feel have been incorporated into each project. 

​

Some designs are minimal and just need to grab attention, while others include extensive technical text. In both scenarios, understanding the hierarchy of information is key to developing designs that include all necessary details while remaining engaging and accessible to the reader. During my tenure in the automotive aftermarket repair industry, where technology is guiding the narrative and product development, this practice of providing complex information in a small amount of space is a daily-applied skill. The combination of words and images to convey concepts and provide instructions is increasingly necessary to communicate effectively with customers, patients, users, and investors in highly visual, over-crowded digital and print environments.